Overview
A comprehensive brand identity redesign for Moonlight Creamery, an upscale ice cream shop. The project centered on transforming a poorly designed logo into one that better represented the buisness's identity. I also designed a business card, letterhead, and menu, all aligned with the buisness's branding.
Relevant Skills
Branding, Design, Visual Communication, Concept Development, Adobe Illustrator
Process
The project began with a analysis of the existing logo, identifying elements that did not align with Moonlight Creamery's branding as an upscale establishment. The core of the process involvedconceptualizing and designing a new logo that visually communicated the premium quality and the "moonlight" theme, ensuring the new mark was elegant and memorable. The logo I settled on consisted of four 'M's, rotated 90 degrees each, causing them to for a star shape in the middle. After finalizing the logo, I designed a professional business card, letterhead, and menu, ensuring that it all reinforced the brand's sophisticated image.
